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Hero Image for Limitless landing page. An asian woman looking off into the distance, a man taking notes, a black girl studying, a woman of color looking past the camera, and a side profile of a black doctor.

Spark the Next

Health Revolution

Limitless Brain Health Can Stem the Crisis

The pandemic exposed a brain health crisis that has been developing for decades.
  • Disruptions in education have left millions of children falling behind.
  • By 2050, the cost of Alzheimer’s is expected to reach $750 billion per year.
  • Warriors may be four times more likely to die from suicide than in combat.
  • Even in otherwise healthy adults, our bodies outlive our brains by 20-plus years.
In this video, Adm. William McRaven, spokesperson for The BrainHealth® Project, joins brain health experts to explain why nothing is more important than brain health and performance.

Campaign Success

Thanks to more than 2,300 donors (including 1,792 first-time supporters) we surpassed our ambitious $50 million Limitless campaign goal. Limitless concluded in August 2025 with more than $60.5 million in gifts and pledges.
We are deeply grateful to visionary supporters such as Sammons Enterprises, Jean Ann Brock, the Estate of Janet DeSanders, Beverly and Don Freeman, Jennifer and Peter Roberts and many others.
Every gift during this eight-year effort propelled our research, clinical programs, public lectures, and student experiences to new heights. The conclusion of Limitless during the same year as our 25th anniversary creates a bright path forward for even greater advances in brain health.

Make a Limitless Impact