A multi-generational family enjoys Thanksgiving beneath festive lights in their backyard.

An elegant, mature woman laughs heartily at a joyful joke.

Connecting with a good joke activates the brain’s pleasure-and-reward center, elevating endorphins, dopamine and serotonin, a powerful mood-regulating neurotransmitter.  

Laugh to Light up Your Brain

Businesspeople working together in the background with a light bulb in camera focus (indicating new idea). 

People often gravitate toward easy options, but one-dimensional thinking stifles fluid intelligence — how flexibly one applies learning in new ways. 

Expand Your Mental Resources

Diverse group of adult students having fun during their adult ed class at a local college.

Continuing to challenge your brain throughout your life nurtures positive changes through neuroplasticity and the formation of new neural pathways.

Thrive Through Lifelong Learning

Center for BrainHealth leads scientific research to enhance and restore the brain. Learn how to exercise your brain to work better and faster today!

Phase I building of the Edith and Peter O’Donnell Jr. Athenaeum at The University of Texas at Dallas. Photo Credit: North Lobby Entrance of the O'Donnell Athenaeum Phase I Museum (detail). (c) Mauricio Rojas, Courtesy UT Dallas

BrainHealth Week 2025

Be among the first to experience the architecture and collections at the amazing new Edith and Peter O’Donnell, Jr. Athenaeum at UT Dallas. Center for BrainHealth and the Crow Museum of Asian Art invite you to Night at the Museum, an Art of BrainHealth event specially curated for young professionals, celebrating the connection between art and brain health. Space is limited. Tickets for this event are $35.

Art of BrainHealth

A young Black woman points toward a VR representation of human brain activity.

This special paid event will gather 250 female leaders and decision-makers from corporations and community organizations across North Texas to explore ways that brain health empowers women. Attendees will leave ready to take action for themselves, their families, their organizations and their communities. 

Empowering Women Through Brain Health

Families learned about solar eclipses during BrainHealth Week 2024, with a speaker from Carnegie Science/Perot Museum

Our third annual Family Fair, held at Center for BrainHealth, offers a whirlwind journey into the human brain – with games, food, arts & crafts, activities and surprises. 

Family Fair

BrainHealth Presents

Charan Ranganath, PhD, explains the hidden role memory plays in our lives and how we imagine the future.​ Author of the New York Times bestseller Why We Remember, Dr. Ranganath has pioneered a new way of thinking about the everyday act of remembering. One of the world’s top memory researchers, his work sheds light on the powerful role of memory in nearly every aspect of life, from recalling faces and names, to learning, decision-making, trauma and healing. He is director of the Dynamic Memory Lab at UC Davis and is an affiliated faculty with the Center for Mind and Brain.

Why We Remember – and How to Hold on to What Matters Most

Dr. Kim Gorgens reframes our understanding of brain injury by connecting with often-overlooked populations. Reaching millions of viewers through inspiring TED talks on youth sports concussion and brain injuries in criminal justice, Dr. Gorgens has appeared on CNN with Anderson Cooper, NPR and 20/20. A professor of psychology at University of Denver, she manages a large portfolio of brain injury related research and has lectured extensively around the world. Her work has been featured in numerous publications, including U.S. News, Newsweek, The Economist, and more. 

Reducing the Risks of Brain Injury

In an age driven by AI, neuroscientist Adam Green, PhD, predicts an increasing demand for human creativity. Leader of a $2.5 million National Science Foundation project on creativity in STEM, he seeks to measure innovative thinking as a predictor of success, gauge how different aspects of creativity may work together, and map the seemingly miraculous process of creative ideation. Dr. Green directs the Lab for Relational Cognition at Georgetown University and is co-founder of The Society for the Neuroscience of Creativity and incoming editor-in-chief at Creativity Research Journal. Dr. Green was a BrainHealth speaker in 2019 and is back by popular demand.

Thrive

at Work

and Home

Helpful vs. Harmful Quiz

ARE YOUR DAILY HABITS TOXIC TO YOUR BRAIN HEALTH?

How often are you in back-to-back meetings or tasks without breaks in between?

Your score is

Next Generation Science

Celebrating Alzheimer's Awareness

Know Brainers

Instead of focusing on how many things you checked off your list today, shift towards the measures that matter most — Were you more innovative? More purpose-driven? More socially fulfilled?

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