Facebook pixelA Neuroimaging Investigation of Attribute Framing and Individual Differences
Go to home page

A Neuroimaging Investigation of Attribute Framing and Individual Differences

A diverse group of adults smiling into the camera.

Social Cognitive and Affective Neuroscience

Daniel C. Krawczyk and Kevin B. Murch

Read full research article

Overview

Attribute framing refers to whether a statement has a positive or negative undertone. Participants in this study were more likely to agree with positive statements about themselves than negative ones. These evaluations were compared to fMRI imaging of specific brain regions associated with reflexive and reflective responses. Positive statements were more closely associated with reflexive systems, while negative ones were associated with reflective systems. These results were also compared with personality and intelligence and showed that individual differences are a factor in making decisions about social attributions. Overall, findings demonstrated that individuals' behavioral and neural responses depend on whether personal attributes are framed negatively or positively.
(A) Shown at the overall group level are regions involved in evaluating positively framed items over negatively framed items. This contrast resulted in a majority of regions that have been associated with reflexive processing. (B) The reverse contrast of negatively framed minus positively framed items elicited greater activation within reflective processing regions in lateral prefrontal and parietal cortex among other areas. (C) Region of the ACC associated with frame inconsistent responses and reflective processing.

(A) Shown at the overall group level are regions involved in evaluating positively framed items over negatively framed items. This contrast resulted in a majority of regions that have been associated with reflexive processing. (B) The reverse contrast of negatively framed minus positively framed items elicited greater activation within reflective processing regions in lateral prefrontal and parietal cortex among other areas. (C) Region of the ACC associated with frame inconsistent responses and reflective processing.

Share this article


AUTHOR SPOTLIGHT
Daniel Krawczyk in a black blazer with green and blue lights, vertical. Deputy Director, Debbie and Jim Francis Chair in Behavioral and Brain Sciences

Daniel Krawczyk, PhD

Deputy Director of Research Professor at UT Dallas School of Behavioral and Brain Sciences