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Campaign Priorities

Message from the Chief Director

Sandra Chapman Limitless Launch Luncheon April 5, 2022

Our educational and research mission translates rapidly emerging brain health discoveries into actionable strategies for people to strengthen and improve brain performance. Our work is already having a significant impact on people of all ages and backgrounds – and we must scale up.

Our brain health drives our well-being, clarity of thinking, and social resilience.

Be inspired. We invite you to join us by investing in our future.

Discover our campaign priorities below.

Young Thinkers: Helping Developing Minds Thrive

Adolescent Reasoning Initiative

The economic future of our country rests on the ability of today’s students to successfully navigate tomorrow’s challenges and opportunities. Early adolescence is an optimal time to enhance learning and innovative thinking, and our Adolescent Reasoning Initiative™ arms teachers with knowledge of how the brain best learns and thrives when creating new knowledge.

More than 600 teachers have received this training reaching 82,000 students and counting with transformational results. Research findings have noted significant impacts from becoming a more confident learner, including improvement in executive function, reduction in anxiety and depressive symptoms, and increase in academic performance.

A man talks to his son on a beach in Washington state, enjoying the beauty of the Pacific Northwest. Youth. Teens. Happy outdoors.

The Youth BrainHealth Project

We work directly with youth as well. Through a youth component in The BrainHealth Project, children aged 8-17 are empowered to become citizen scientists. Equipped with the guidance for thinking strategically, deeply and innovatively across academic and social contexts, students have a greater chance for success in school and in their future careers.

For emerging adults, BrainHealth researchers seek to promote and track not only college achievement and career-readiness, but also lifelong improvements in productivity, decision-making, creativity, connectedness and well-being.

Charisma Virtual Social Coaching

For children and young adults who struggle with social interactions, engaging with the outside world can be a disheartening experience. Charisma™ Virtual Social Coaching helps people find their own unique social voice, develop a resilient growth mindset and set the foundation for strong social brain health.

Charisma is a personalized virtual world where individuals can practice stepping outside their comfort zone with the guidance of a trained Charisma Coach in a non-threatening environment. Teachers, clinicians, mental health professionals and social skill educators can also become Charisma Coaches to work with individuals across many ages and stages. This program is helping at-risk children and young adults make deeply resonant changes in their social lives.

Warriors and First Responders: Protecting our Protectors

Military hands, male, solder

Military service members, veterans and first responders face challenges transitioning between the high pressure, intense nature of their professions and their time off.

We are destigmatizing brain health by operationalizing it, working with leadership to deliver SMART™ Brain Training, improve transitions, and provide continuity throughout a career. 

Healthy Adults: Achieving Access to Life-long Brain Health

In 2020, The BrainHealth Project launched as the first research-based online program empowering people to take charge of their brain’s fitness. More than 15,000 are now enrolled, with participants in all 50 states and 32 countries.

Early trials showed tremendous results over three months:

  • About 80% of participants showed gains based on effort

  • Young and old improved equally

  • Women and men demonstrated similar gains

By leveraging big data analytics to monitor and amplify the effects of interventions on individual brain health for 120,000+ people over at least a 10-year period, we are building the world’s largest data set documenting discoveries about healthy brains and proven interventions.

Support for Alzheimer's and Care Partners

People coping with a recent diagnosis of Alzheimer’s struggle to find messages of hope. Conventional medical practice has been to focus more on the deficits than the brain skills that may be preserved.

The Center’s approach to dementia emphasizes the life still left to live and ways to extend its quality.

Hundreds of families have participated in our Alzheimer’s Discovery™ program over the last 20 years, and our research shows that a strengths-based approach enriches the lives of families adjusting to a diagnosis. Alzheimer’s Discovery is intent on rewriting a more purpose-filled narrative. 

In this video, one couple describes focusing on their continued purpose. It is part of a powerful series, Engaged in Living: Personal Stories of Alzheimer's .