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The Brain Economy

A person in business clothes holds a glowing blue brain within their hands.

Royal Society for the Encouragement of Arts, Manufactures and Commerce

Harris A. Eyre, Alan Kirman, Cara Altimus, Anika Sinha, Erin Smith, Marion Leboyer, William Hynes and Sandra B. Chapman

In light of the many disruptions the world faces as a result of the COVID-19 pandemic, the World Economic Forum (WEF) has developed its Great Reset initiative.


How can sensitivity to social impact strengthen the sustainability of business models? A multi-disciplinary team of researchers share an innovative approach to creating an impact economy through a focus on brain capital.


"Brain capital puts a premium on brain health and brain skills. The former encompasses emotional, behavioral and cognitive health across an individual’s lifespan. Compromised brain health greatly increases the risk of depression, anxiety, substance misuse, dementias and neurodevelopmental and neurocognitive disorders. As well as potentially devastating consequences for individuals and their loved ones, such disorders are estimated to cost the global economy $2.5tn–$8.5 trillion per year in lost productivity." – Harris Eyre, et al.
Estimates suggest that nearly half of a company's value is based upon intangible assets, such as human capital and culture. The authors of this article outline ongoing and developing measures for preparing for creating a "brain impact economy," contending that a strategic restructuring of taxation and regulations can help people and economies thrive amid the most urgent issues of today and tomorrow. Read the full article at The RSA

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Sandra Bond Chapman, PhD

Chief Director Dee Wyly Distinguished Professor, School of Behavioral and Brain Sciences Co-Leader, The BrainHealth Project

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