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Understanding Behavioral BIA$: A Guide to Improving Financial Decision-Making

This book describes the biases most relevant to investing, include background on how biases develop, and offer practical strategies to help you to improve your performance.

Business Expert Press

Daniel C. Krawczyk and George H. Baxter

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Overview

Based on cognitive brain science, including published research from Center for BrainHealth®, Understanding Behavioral BIA$: A Guide to Improving Financial Decision-Making identifies the 25 financial biases most relevant to investing, which typically result from a limited understanding about how to leverage our attention, memory and knowledge. The authors describe recently discovered evidence of how biases develop and offer practical strategies to help investors implement personal and institutional best practices that guard against biases’ harmful effects.

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AUTHOR SPOTLIGHT
Daniel Krawczyk in a black blazer with green and blue lights, vertical. Deputy Director, Debbie and Jim Francis Chair in Behavioral and Brain Sciences

Daniel Krawczyk, PhD

Deputy Director of Research Professor at UT Dallas School of Behavioral and Brain Sciences