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Speakers
Jeff Price, MFA – Associate Professor of Game Development and Virtual Reality, Harry W. Bass Jr. School of Arts, Humanities, and Technology at UT Dallas
Immersive Intelligence: Using Virtual Reality, Digital Twins, and AI to Understand and Enhance Human Performance
Immersive technologies are rapidly changing how we study, train and understand human behavior. This talk explores how virtual reality, augmented reality, digital twins, spatial computing and artificial intelligence can be combined to create controlled yet highly realistic environments for studying cognition, behavior, decision-making and human performance.
Drawing from research and development underway in the Virtual, Augmented, and Simulation Technology (VAST) Lab at The University of Texas at Dallas, Price highlights how immersive environments can move beyond visualization and become powerful experimental and training platforms. Examples from this talk include simulation-based training, digital twins of real-world environments, photogrammetry and volumetric reconstruction, behavioral data collection, spatial interaction and AI-driven adaptive experiences.
This talk also considers opportunities for collaboration between immersive technology researchers and the brain sciences, including the development of new approaches for cognitive assessment, rehabilitation, longitudinal monitoring, precision health, and the identification of subtle behavioral or spatial changes that may precede traditional clinical indicators.
Ultimately, attendees will examine how the convergence of immersive technology, artificial intelligence, neuroscience and real-time data may allow the creation of environments that do more than simulate the world —these tools may help researchers better understand how people perceive, learn, adapt and perform within a world experiencing a convergence of immersive technology.
Frontiers of BrainHealth is a hybrid speaker series. Register for the season, and you will get a link to the virtual talks as well as available recordings. If you are interested in attending any of the talks in person, please note that you can confirm attendance when we send you a reminder email a few days prior to each talk.
For more information, visit our FAQs or email brainhealthevents@utdallas.edu.
For the last three years, Jeff Price has conducted research as director of the Virtual, Augmented, and Simulation Technology (VAST) Lab and Virtual, Immersive, and Simulation Training in Aerospace Lab (VISTA Lab). His teaching and research focus on virtual and augmented reality, immersive simulation, digital twins, game design, 3D visualization, photogrammetry, spatial computing and emerging interactive technologies.
Through the VAST/VISTA Labs, Price leads interdisciplinary teams, including graduate and undergraduate students, community partners, and alumni developing immersive research, training, visualization and simulation applications for government, industry, education, healthcare, cultural institutions and the aerospace sector. His work explores how interactive 3D environments can be used not simply to visualize information, but to study human behavior, improve training and decision-making, preserve complex environments, and create new forms of experiential learning.
Price has led and contributed to projects involving extended reality training, digital twins, virtual production, cultural heritage visualization, interactive education and human-performance research. His current interests increasingly focus on the convergence of immersive environments, artificial intelligence, behavioral data and neuroscience, particularly the potential for VR and spatial computing to provide new ways of observing and understanding cognition and human performance.
Watch select recordings below.
We are located at 2200 West Mockingbird Lane Dallas, TX 75235
The entrance to the surface parking lot is on Forest Park Road. The talks will be held in the Brain Performance Institute building, the second building when you enter through the gate.