Neuroplasticity is the nervous system's capacity to modify its structure and function throughout life. Modern neuroscience shows that through well-directed, intentional effort, we can rewrite our brains to be stronger, more resilient and more efficient.
Cognitive performance and emotional well-being can be significantly strengthened by adopting practices that can result in significant, measurable brain changes and improvements. In addition, the brain’s ability to grow, change, rewire and repair means activities with challenge, novelty or variety reveal potential for dynamic gains in performance. A healthy brain, optimized to function at its best, makes every aspect of life better.
Armed with a new understanding of the brain’s lifelong upward potential — and our ability to affect it — means that better brain health and performance can be achieved at the population level, and in turn can lead to transformational worldwide change.