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Brain Performance Institute Launches App to Boost Brain Power

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Center for BrainHealth

Brain Performance Challenge is available through the Apple Store and Google Play The Brain Performance Institute at the Center for BrainHealth® has launched a new game-based app to help people of all ages maintain and strengthen their cognitive abilities. The free Brain Performance Challenge app leverages an evolving game-based structure to give users a snapshot of their strategic thinking abilities at any given time, provide tips for boosting brain performance and allow them to track improvement over time, as they put those tips into practice. Each challenge takes approximately three minutes to complete. Users can track their performance over time and also compare their scores with the averages of all other players, separated by age group. “The Challenge is intended to introduce key brain performance concepts in a fun way and informally measure your strategy, reasoning and innovation skills,” said Lara Ashmore, PhD, director of emerging technologies and online programs. “Like everything we do at the Brain Performance Institute, the app is based on cognitive science and what we know about how the brain trains itself. We are very pleased that initial feedback from users has been overwhelmingly positive.” The Center for BrainHealth partnered with Pariveda Solutions and its interns during their 11-week summer program supporting a local non-profit. “The team at Pariveda was very responsive to our needs in developing this app, and in thinking through the user experience,” added Dr. Ashmore. “Partnering with The Center for BrainHealth to further their goal of increasing brain performance was a perfect match for Pariveda interns and our mission of growing the individual towards their highest potential,” said Michael Hockridge, vice president at Pariveda Solutions. “Users of the app have an opportunity to enhance their brain health and find areas of improvement in an engaging, fun way.”For more information, please visit brain-performance-challenge-app. Media contact: Stephanie Hoefken - 972.883.3221 - stephanie.hoefken@utdallas.edu CONTACT Stephanie Hoefken 972.883.3221 stephanie.hoefken@utdallas.eduABOUT CENTER FOR BRAINHEALTH Center for BrainHealth®, part of The University of Texas at Dallas, is a translational research institute committed to enhancing, preserving, and restoring brain health across the lifespan. Major research areas include the use of functional and structural neuroimaging techniques to better understand the neurobiology supporting cognition and emotion in health and disease. This leading-edge scientific exploration is translated quickly into practical innovations to improve how people think, work and live, empowering people of all ages to unlock their brain potential. Translational innovations build on Strategic Memory Advanced Reasoning Tactics (SMART™), a proprietary methodology developed and tested by BrainHealth researchers and other teams over three decades.

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Stephanie Hoefken

Director of Communications and Marketing


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