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Forget Fiduciary Trust – CEOs Have a Bigger Job

Bob Priest-Heck at the center, standing beside a SMART banner (Feb. 2022).

CEOWORLD

Bob Priest-Heck

Resiliency, trust, and connecting through a shared sense of purpose.

Overview

As CEO of the global event production company Freeman, Bob Priest-Heck has found "trust is the currency of our success."In this op-ed, Priest-Heck reflects on the impact of the pandemic and the 2022 Edelman Trust Barometer. As expected, the report suggests a continued overall decline of trust in government, business and media – but surprisingly, the report also reveals that many people regard their employer as relatively trustworthy. Based upon years of leadership in an industry centered on connecting people, Priest-Heck describes why employers have an ethical imperative to earn and restore trust by actively and intentionally nurturing a sense of belonging to a bigger purpose. He expresses optimism that innovative business leaders can meet this challenge through value-centered initiatives that build resilience including Center for BrainHealth's cognitive training programs., like the BrainHealthy Workplace. Read more in CEOWORLD.

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To help employees address COVID-19 stresses, we created a first-of-its-kind corporate program aimed at building individual and team effectiveness by offering practical strategies designed to enhance mental agility and resilience, improve focus while reducing waste and distractions, and unlock innovation to help teammates at work and at home.