Stress is inevitable around college campuses, so students need to know not all stress is bad.
The 2026 theme is "Stress in Action," with the contest focusing on the concept of eustress, the optimal stress level for motivation and efficiency. Contest participants were challenged to understand where they fall on the stress curve, based on the Yerkes-Dodson Law of Arousal and Performance. The stress curve (see graph) shows that too little – as well as too much stress – can inhibit brain performance. But leveraging your optimal stress level can be a tool for growth.