Ian Robertson, PhD, is the T. Boone Pickens Distinguished Chair at Center for BrainHealth, part of The University of Texas at Dallas, and a clinical psychologist and leading researcher on how individuals can harness the mind’s attention systems. His research and writings focus on ways to maximize the brain’s capacity to reshape itself and give every person a sense of control over their emotions and cognitive function. Dr. Robertson serves as co-leader of The BrainHealth Project, a landmark scientific study designed to define, measure, and improve brain health and performance across the lifespan. By studying the relationship between the brain’s attention and neurotransmitter systems, Dr. Robertson has developed effective cognitive training methods for attention deficit hyperactivity disorder, schizophrenia, traumatic brain injury and age-related changes. His research has revealed the critical role of norepinephrine in brain plasticity and the development of “cognitive reserve,” suggesting possible ways to mediate other variables, including education level, mental stimulation, novelty, social networks and IQ. His 600+ scientific papers on cognitive neuroscience have been cited more than 43,000 times. His most recent popular science book is How Confidence Works (Penguin) and his forthcoming book Brainspan (Orion/Hachette) will be published in early 2027. In 2024 he was awarded an honorary Doctor of Science and an honorary MD by Trinity College Dublin. He is a member of the Academia Europaea and the Royal Irish Academy. Dr. Robertson is also founding director of the Global Brain Health Institute and emeritus professor at Trinity College Dublin, where he previously founded the Institute of Neuroscience. He is the author of several best-selling books, including How Confidence Works, which brings science-based strategies to non-specialists.