Dr. Merzenich is a co-founder and the chief scientific officer of Posit Science and Stronger Brains, and the author of Soft-Wired: How the New Science of Brain Plasticity Can Change Your Life. He has been a leading pioneer in brain plasticity research for nearly five decades and is a longtime collaborator on The BrainHealth® Project, a landmark study led by the Center for BrainHealth.He has published nearly 300 articles in leading peer-reviewed journals and been granted nearly 100 patents. His work has been highlighted in hundreds of books about the brain, learning, rehabilitation, and plasticity. Dr. Merzenich earned his bachelor's degree at the University of Portland and his PhD at Johns Hopkins. He completed a postdoctoral fellowship at the University of Wisconsin in Madison before becoming a professor at the University of California, San Francisco. He was elected to the National Academy of Sciences and Medicine in 1999 and 2008.Among Dr. Merzenich’s numerous distinctions and awards, the Russ Prize acknowledged his team’s co-invention of the modern cochlear implant, and the Kavli Prize honored his team’s many contributions to the neuroplasticity science. With UCSF’s approval, he co-founded three companies that market and distribute brain training programs that apply principles of neuroplasticity to restore or strengthen brain health and functionality, in individuals of all ages.