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About Us

Large group of Center for BrainHealth leadership and staff in Brain Performance Institute (BPI) atrium.



Center for BrainHealth® – part of The University of Texas at Dallas – is a nonprofit research institute redefining how people understand and address the brain’s health and performance. Our team conducts leading-edge research and creates science-backed programs that empower people to be more proactive about their own brain health.
Human longevity has doubled in the last century, but too often our bodies outlast our brains. Research shows that cognitive decline is largely preventable. When we adopt healthier brain habits, cognitive function can often be enhanced or extended. Center for BrainHealth is driven to continue discovering new science-backed approaches to bring to the public.

Why Brain Health Matters

People want to improve their brain health, but most don’t know how to start.
The pandemic exposed a brain health crisis in our society – mental health challenges, sleep disorders, anxiety, social divisiveness and brain fog. The cost goes beyond individual quality of life and extends to our healthcare system and our entire economy.
An August 2022 national survey suggested at least 95% of people believe they have the potential to change their brains while fewer than 3 in 10 know where to turn for resources.

Our Programs

Our Impact

How Better Brain Health Impacts Economies and Societies

Two hands cradling a virtual brain, with a network of connections fanning out over a luminous city skyline.
Center for BrainHealth is launching the Brainomics® Venture to demonstrate the economic and societal benefits of better brain health. Brainomics is the discipline that can quantify the tremendous economic gains of better brain health and the immense cost burden of reduced brain capacity.
Brain health plays a major role in our lives – by prioritizing and nurturing individual and community brain health, we are taking a pivotal step to help ensure economies around the world can thrive.

Your Brain's Upward Potential

One’s intellect was once thought to be fixed, and people only considered the brain after health was lost, such as through brain injury or early stages of disease.
The center’s interdisciplinary team of experts is at the forefront of an entirely new field focused on the brain's lifelong upward potential – begin your BrainHealth journey today.
Learn to how to build resilience, lengthen years of cognitive robustness, and regain brain energy to maximize the potential of your most vital organ.
Explore our pioneering science.
Participate in our programs and events.

Center for BrainHealth's Highest Honors