Poor brain health costs the global economy trillions of dollars in lost productivity every year (Greene, Financial Times 2021
). It is time to change the conversation with evidence that better brain health may reverse this trend and provide measurable economic benefits.
Brainomics is a new, multi-disciplinary field that joins cognitive neuroscience, health, economics and policy science, among others. It examines the exponential economic impact when interventions to improve brain health and performance are scaled up.
Measurable gains can be made when brain health is the driving force behind organizational decision-making and economic policy. Every sector of society stands to benefit. The Brainomics Venture creates a gamechanger for the economy, for public policy and for real people's lives, with the potential to yield real-world positive impacts.