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Brain Capital Is the New Oil Boom

Business of Brain Health panel at the 2024 Brain³ Summit.

The Dallas Morning News

Harris A. Eyre

Our collective brain power is a prosperity and national security asset.


The concept of "brain capital" has become a key resource for communities and economies to capitalize on better brain health, providing potential for positive impact with minimal downsides – and Texas has become a frontrunner in the race to advance brain capital through initiatives across the private, philanthropic and public sectors. Home to Dallas' Pegasus Park and state-of-the-art brain health research facilities, like Center for BrainHealth at UT Dallas, Texas has emerged as a hub of national brain health and neuroscience innovation. During the 2024 Brain³ Summit "Business of Brain Health" panel discussion, experts shared forward-looking perspective emphasizing the transformative potential of brain capital investment for business development, social responsibility and the broader societal good. Read the full article in the Dallas Morning News Please note that access to the above article requires a subscription. Watch more Brain³ Summit 2024 Recordings.

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Sandra Bond Chapman, PhD

Chief Director Dee Wyly Distinguished Professor, School of Behavioral and Brain Sciences Co-Leader, The BrainHealth Project

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