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North Texas Giving Day Donors Help Center for BrainHealth Reshape the Narrative Surrounding Alzheimer's

An elderly couple is sitting on a bench while holding each other in the park. Older. IStock#: 1151872303.

Center for BrainHealth

On September 21, 2023, Center for BrainHealth, part of The University of Texas at Dallas, raised more than $41,000 from 79 donors during North Texas Giving Day. The funds will go toward its pioneering Alzheimer's Discovery programming to empower families.At this very moment, more than 6 million Americans are facing the profound impact of Alzheimer's disease – as well as their caregivers and loved ones. Fear and stigma too often keep people from seeking help, leading to delayed diagnoses and missed opportunities for treatment and planning.The Alzheimer’s Discovery program engages people who have received an early diagnosis and their care partners, providing online support and resources like the transformative P.A.U.S.E. to Thrive, which reframes perspectives and helps families embrace all the potential the present still holds.Center for BrainHealth is particularly grateful for the incredible generosity of Linda and Joel Robuck and Chris and Phil Dial, who matched the first $7,500 in gifts.

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“Linda and I wanted to show our continued support for the Center for BrainHealth and help families adjusting to Alzheimer’s to leverage their strengths and prioritize brain health,” said Joel Robuck. “We were happy to provide a challenge matching gift to reshape the Alzheimer’s narrative across North Texas.”
More information on Center for BrainHealth’s Alzheimer’s Discovery program. ABOUT CENTER FOR BRAINHEALTHCenter for BrainHealth®, part of The University of Texas at Dallas, is a translational research institute committed to enhancing, preserving, and restoring brain health across the lifespan. Major research areas include the use of functional and structural neuroimaging techniques to better understand the neurobiology supporting cognition and emotion in health and disease. This leading-edge scientific exploration is translated quickly into practical innovations to improve how people think, work and live, empowering people of all ages to unlock their brain potential. Translational innovations build on Strategic Memory Advanced Reasoning Tactics (SMART™), a proprietary methodology developed and tested by BrainHealth researchers and other teams over three decades.

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