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Great Brain Gain

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Challenge yourself

simple steps

better brain health

Get SMART, challenge yourself today to take a simple step toward better brain health

Create belief that is possible to improve their brains at any time and it’s easy to get started. Create scaled engagement through the Great Brain Gain Challenge- Get SMART, challenge yourself today to take a simple step toward better brain health.

Ways to Participate


BrainHealth Week 2023: Join the Daily Challenge: Text BRAIN to 888-844-8991.

Join the Daily Text Challenge

Text BRAIN to 888-844-8991

Learn brain-healthy habits, understand the science behind them, and get simple steps to improve brain health.
Most details on what to expect from the challenge experience
By opting in, you agree to receive informational text messages (SMS) providing you with brain health tips and science notifications. Message frequency varies. Message and data rates may apply. Reply HELP for help or STOP to opt out. Terms & Conditions and Privacy Policy can be found at https://www.utdallas.edu/privacy/ Data obtained through the short code program will not be shared with any third-parties for their marketing reasons/purposes
Images of brain-health people thriving appear next to the logo for BrainHealth Week 2023.

Be Part of BrainHealth Week

February 19-24, 2024

The week offers something for everyone – from family activities for all ages, to thought-provoking talks, to conversations that fostered connection and impact.
Get more information and register for BrainHealth Presents with special guests Dr. Sanjay Gupta and Arianna Huffington. [button] More info and registration

Simple Steps to Better Brain Health

Nurture Your Most Vital Organ

We eat right to protect our bodies; we exercise to strengthen our hearts and muscles – it’s time to create a wellness plan for our brains.
Start with the Great Brain Gain Text Challenge by texting BRAIN to 888-844-8991.
In this video, Julie Fratantoni, PhD, shares a definition of brain health that focuses on the brain's lifelong potential to get stronger.